As a Salesperson, Marketing manager, Sales manager, President and CEO of various companies during my career, I am finding an unusual and disturbing phenomenon happening in sales.
There seems to be an unusual emphasis on salespeople demanding attention, without providing a reason.
Widespread use of Email marketing is causing an assumption of readership and expected response. I get more or less belligerent, sometimes even harsh emails telling me I need respond or give them another person’s name in my company. Many incoming emails state that I must have missed the last email sent – respond to this new one. — BUT — They fail to give me information why I should respond.
Salespeople are using the faceless system of email to demand action. I find this sad.
I would respond to emails that give me useful information or have a compelling body of information and a call to action, if I see a need for the products or services.
Many, many emails start with – “I know you are busy, could I have 10 to 15 minutes of time to explain how our company can help you.” From my perspective they have not told me what they do and they assume I am waiting by the inbound email just hoping to have someone help me.
We are not teaching good selling.
I have spent many years trying to get away from the mentality that selling is “Trickery” and worse selling is looked at as “The slick used car salesman” ready to do anything to get a sale and commission.
What are you seeing? I welcome feedback.