How many emails do you get starting —? “I know you are busy, could I have 10 to 15 minutes of time to explain how our company can help you?”
These types of emails come in over and over. Always assuming I want to give the time without having heard anything about who they are or what they do. Then, maybe a few days later or a week, I get a follow-up email asking if I saw the first one and would I give them my time.
This type of selling effort never has worked but has been used forever. We need to change this type of sales canvassing and learn to approach the new realities of selling. We need especially to understand the new realities of selling that CORONAVIRUS has presented to us. We are going to need to learn new methods and procedures.
We are not going to be able to have as many face-to-face meetings. We need be better at remote presentations and offering true value to our products.
I am learning new presentations and follow-up techniques. I am getting ready to start video emails. I will let you know my early results.
Feedback is welcome. What are you seeing?