Have you ever made one or more of your customers mad and didn’t even know it. Consider the following:
What is one of the worst things you can do to a customer — Cause opportunity for an RMA – Returned Material Authorization — something is wrong and the customer is not happy!
An RMA is the black mark of black marks.
I started my career of customer service in the world of RMA and Warranty.
It can be one of the most frustrating things you can do to a customer.
1. The product was bought to use not send back.
2. On-time, instant gratification, great product — gone.
3. There is a tremendous need for a system, procedures, and people to handle the returns.
4. Both Sides are MAD – Customer returning product and the supplier trying to handle non-routine work.
From experience of owning a company I have witnessed the process of people in the organization knowingly shipping product, that was bad, to make the monthly numbers.
When I discovered this several people were immediately removed from my organization.
As I stopped and reflected on what happened, I decided I was probably part or all of the cause.
I stopped cold — all managers were summoned and we decided this needed correction. Aanother moment of getting the Lean Journey started and not really being aware of it. The underlying cause was bad operating systems. We did not have good repeatable processes to ship material.
So began the journey. We did get better and improve. We began the real “Lean Journey”
I was amazed at the rate we lowered RMA’s at our company! — and — our growth took off.
Make 2018 your best year yet!