12 ways to gain trust and move to the next step of the sale.

In the sales process, there are seldom “one call” sales. Most sales are made after a sales cycle of 90 days or longer. There are several factors that need to be addressed, especially when pursuing a new customer.

•        First Contact:

You need a compelling opening headline in an email to get the prospect to open it. If the email is opened, you need a compelling opening and introduction to get the prospect to read the email.  Ideally, you need the email to be short and brief.  The prospect needs to digest your information to see if he/she wants to read further.  Provide a giveaway or some useful information. 

Do not ask for a sale or purchase of your product. Allow an opportunity to get off your email list.

Do not be surprised if you get no response.

Do not ask for a sale or purchase of your product. Allow an opportunity to get off your email list.

Do not be surprised if you get no response.

•        Second contact:

You need a compelling opening headline in an email to get the prospect to open it.  If the email is opened, you need a compelling opening and introduction to get the prospect to read the email.  Ideally, you need the email to be short and brief.  The prospect needs to digest your information to see if he/she wants to read further.  Provide a give-a-way or some useful information. 

Do not ask for a sale or purchase of your product.  Allow an opportunity to get off your email list.  

Do not be surprised if you get no response.

•        Third contact:

Are you getting the picture now?  You need to repeat the process again, and again.  Always being careful to not sound salesy but provide bits of information about you, your company, and the problems you can solve.   And always provide useful information that they can use or information they can request.

•        4th through 12th contact:

Do this for up to 12 contacts. Basically, do the same thing over and over. Try and write 12 compelling headlines and short information emails. Then sequence them out. Potential customers have contacted me after the 12th contact and tell me they just then saw my email contact.

The selling game and sales process has always been a game of numbers.  Prospects today continually hide behind voice mail and most companies have given up on front door gatekeepers. How are you supposed to get to them?

Many salespeople give up after the first or second contact attempt. We used to rehearse our telemarketing skills for the phone. Now we need to be better at attention-grabbing through email and absolutely be ready for the eventual first live phone or face-to-face contact.  We need to be ready to pack information into 10 minutes or less. then proceed to the next step.

This process of 12 or more contacts seems daunting.  It works if you pick the correct prospect audience to buy your products.  There is a lot of noise in the marketplace, especially salespeople trying to get the buyer’s attention. 

Build your list and begin.

3 things completed before 12/31/2021, that can guaranty a great 2022!

Image by Gerd Altmann from Pixabay

More than 95% of people going into a new year do not have written measurable goals. 

Most of us have heard this bit of goal setting “Wisdom” and still don’t have written goals.

So, now is the time to begin looking toward the New Year 2022. 

  1. Set an appointment with yourself for 30 – 60 minutes this month.  Get blank paper or a blank computer screen and begin writing your thoughts and ideas for accomplishment next year.  This first attempt at goal setting doesn’t have to be neat — just take time to think about and write your ideas and thoughts down.  Most beginning sessions are quite messy and unorganized.  Put this information away in a place you won’t forget where it is, so that you can retrieve it early November.   
  2. Set a 2nd appointment with yourself for 30 – 60 minutes early November and get your list out.  You will be amazed at the progress you will have already made toward thinking about and planning your goals for next year.  Begin subtracting, adding and modifying your original list. 
  3. Set a 3rd appointment with yourself near the end of December.  Many people like doing this during the holiday season when they are not working and can take time to really think about goals. Make your list as neat and useable as you like, put it in a place to retrieve it often.  Do not be afraid to change or add goals, this is a work in progress, it may never be complete. 

Why do this? 

Because if you use this method every year and set a tracking system and measure progress, you will see goals completed. 

Try for yourself and get into the 5% group of people who write and strive to achieve their goals. 

Make 2022 your best year yet!

How will you finish the year 2021? Will you be happy or sad? Will you be building New Year resolutions early for 2022?

Here are four tips to think about:

  1. What happens if you do not meet goals?
  2. Why not choose to end each day being drained?  Know that you gave it your all.
  3. Do not work through the rest of the year making excuses.  Get up, get out and keep moving.
  4. Simplify your life and surroundings to be able to focus and get results you want. 

You will find next year even easier to set and achieve your goals

Constantly remind your children that they are unlimited!

Remind your children constantly through your words. They are unlimited – that they can have anything, do anything, and be anything they want. 

Remind them to speak of what they want and to focus on that.  When they say they do not want something, ask them what they do want.  Always bring them back to what they want. 

Embrace each of your children as being unique individuals.  Rejoice in their freedom to express themselves. 

Allow them to think and learn their own lessons and know within yourself that everything is unfolding for them correctly.

Keep moving forward in this never-ending journey, helping them grow and prosper into being their own self.

Here are 6 reminders for setting, reviewing, and achieving Goals.

  1. Be positive, express goals positively.
  2. Set specific goals, set times, dates and deadlines.  This provides for measurement and knowing that progress is being made.
  3. Prioritize goals.  When working on several goals set a priority order.  Work on the most important and accomplish them, then work on the others.
  4. Write goals down.  Keep your goals in front of you as much as possible.  This may be one of the most important points to achieving goals.
  5. Figure out small achievable parts of goals to work on.  Working on and achieving smaller pieces of a goal gives a sense of accomplishment and forward movement to the overall goal.
  6.  Set goals that are realistic and can be accomplished.  Above all set your own goals and set time frames that you are able to accomplish.

In this new COVID world, we need to try and focus on keeping up with goals and personal progress. To err is human; to edit, divine.

I hope this and the next years are really your best yet!

Will you finish the year on goal?

Will you finish the year on goal?

Five months to go in 2021. Will you finish the year on goal?

Are your sales on plan? Will you meet or exceed goals or plans for 2021?

Reassess the remainder of the year.

Do you have a process and training to keep your sales or goals on Track? A consistent daily system and process produce results.

I have been working with companies wanting to increase sales, but they do not have a system or process to increase sales. Many companies add salespeople and hope for more sales.

I have worked with products that have taken several thousands of contacts to get responses. In other cases, companies had a better, more precise market of potential customers, and responses could be made with a lot less effort.

It still takes multiple contacts and nurturing to get buyers and consumers to feel comfortable buying.

Do you know your numbers? Do you know who your potential buyers are? Do you know how they think and consider buying?

How do you go about selling more of your products?

Contact me and let’s discuss.

#sales #growth #marketing