Good Selling or Bad Selling?

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Many years ago, I had one of the best Receptionist/Gatekeeper in business, she understood and could stop non-essential salespeople from getting through.  One day she brought me a package.  It had been hand delivered.

In the package was a T Shirt from my alma mater — Indiana Institute of Technology. There was a note from the salesman requesting an appointment, and comment that he hoped I appreciated his effort to get my school T shirt.  He said he would call in a few days.

I graduated from IIT in 1973 with a Bachelor of Science in Mechanical Engineering. The idea that this salesman had gone to the trouble to get me the shirt was unique and I liked his style. 

I instructed our receptionist/gatekeeper that I was impressed by this salesperson and that when he calls I will take the call.  After a little research on his company, I was pretty sure I would not need his services.  However, I would listen to him and then if possible direct him to a referral.

He never called!

How many times have you had seemingly good salespeople just not follow through?

Good selling or bad selling?

How many times do you call a prospect?

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I read the following about sales people:

44% of sales people give up after one “call”, 22% give up after two “call's”, 14% give up after three “call's”, 12% give up after four “call's” — 92% give up after four “call's”!

Only 8% of sales people go in and ask for an order a fifth time, or more.

After 35+ years of selling, and owning my own business I can attest to these numbers from both sides as sales person and company owner/purchaser. 

As sales person I knew that there were customers needing my product. However, I quickly found that timing was crucial. After a year or so of walking out too soon, and not going back, I learned that timing was everything. 

Maybe the customer wasn't thinking of buying my products that day, maybe the budget wasn't set, maybe, maybe, maybe. I had to keep talking with them until I received an ultimate “NO NEED EVER – GET OUT AND STAY OUT!”, — or — an Order!

As owner of my own business for more than 15 years, I had countless sales people call only once and never come back. I believe from experience that the above statistic of quitting after the first call is not correct, the number is much higher than 44%. 

let's go with the above. If only 8% of sales people call more than 5 times on a prospect — it is no wonder why these 8% get 80% of the business.

If you are certain a customer needs your product — You need to be hovering and creating some form of non-confrontational awareness to that customer. I have had people wanting me to contact once per week, once per month, others, once per quarter, Etc. Always try and find an approach that keeps you in the “Awareness” zone.  Not pestering, no whining, not in the way. 

Learn this and your sales will soar. 

Make 2019 your best year yet!

A sales tracking system completed daily = Sales Success!

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Do you have a sales process and daily system for generating business? 

I do!  I have developed and used a sales process involving daily point accumulation.  Diligently follow a selling process and create sales.

Daily point accumulation allows for measurement and tracking of the sales process.  Daily work on this process coupled with good sales training creates a dynamite selling opportunity — almost guaranteed (Some sales people just don’t get it!).

Do you have a process and training to keep your sales group on Track?

Make 2019 your best year yet!

Is your sales team on track?

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How was performance for the first half of the year? 

Now that we are in 2nd half what does the remainder of the year look like?

Is your sales team on track?

Are your sales people resting on their laurels?  Are they selling more products to current customers rather than going out to do the harder work of landing new customers?

Your sales force may not need an overhaul, but if the idea of having a well-developed sales pipeline seems like a pipe dream, it’s time to fix the situation.

All too often companies think that the key is to just hire more sales people.

 Focus on how customers prefer to buy.  Knowing customer preference can ultimately help you see how many salespeople you need and how best to use them.

I developed a point system with minimum monthly requirements of face-to-face visits, meaningful telephone conversations and other customer contacts (ie: Email, Mail, Corporate social media contact, Etc.)

The point system eventually lead to allowing us to understand that within our industry we could develop a sales person to be at $3million run rate in 24 – 36 months.

We could then predict sales and company growth.

Do you have a tracking system to determine if sales are on track?

Do you have a process and training to keep your sales group on Track?

Want more information?  Contact me —

Great vacation complete, really good 4th of July! Do you have a sales tracking system?

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What's your number?  If you don't have a sales cookbook how do you measure your daily progress toward your goals?

I have used a cookbook for many, many years.  I first started in direct business to business selling in the early 1980's.  I was confounded by the lack of information available on selling that would ensure follow through and success.

I learned early on that not tracking daily behavior was going to lead to not having daily direction and not really knowing what to do next.  I set up a hand written notebook system of all potential and actual customers.  I tracked who I called daily and set up a follow-up date depending on the wishes of the customer.  Some people wanted weekly contact, some wanted monthly and some wanted longer periods.  There were even some who were not interested nor in need of my products — They told me to never contact them again.

For my career and the careers of sales people who have worked with and for me I developed a daily behavior system and a simple point system for tracking success. 

I allow all sales people to modify the system for their own sales style.  However, many good sales people have adopted my system and figured out exactly how to do daily behaviors and make exactly the income they desire.  

The system for selling aerospace products usually with order size of $1,000 – $75,000 consisted of seeing face-to-face (Belly selling) 200 prospects per year.  Making 2,400 meaningful telephone contacts and making 1,200 other contacts – Email, Txt, Fax, Brochure, Etc..  If Sales people did these behaviors daily and accumulated 6,000 points per year they were virtually assured of selling $3,000,000 worth of product for the company and ensuring an exact income base + Commission.

Of course this is overly simplified but, the sales people wanting to earn more could calculate their points needed per day, per month and ensure a better income for the year.  

What's your number?

Comments?

Make year 2019 your best year yet!

Easy or Difficult?

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Have you ever thought about how easy or difficult it is to do business with your company?

I look at other businesses and items of interest, especially on the internet. Many times I turn away and do not get any information about the company or its products. If before I see the product or service I have to give my contact information or worse, a credit card to see something free — I leave!

Having said that — I started looking at doing business with my company. Is it easy or difficult? My conclusion was that it was difficult. We didn't really make things easy.

So now I am on a quest of making this business easy to get information and do business with us. Not an easy quick task. However, I am continually reviewing our practices and asking — “What makes doing business with us easier?”

Is it easy or difficult to do business with your company? Good luck — !

I am going to make doing business with us easier.

Make 2019 your best year yet!

Sales, Selling — Follow-up?

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Ask a sales person –

“When is the best time to follow-up with XYZ customer?”

“When is the best time to follow-up on a recent quote?

“When is the best time to follow-up on “Blah, Blah, Blah?”

All too often we hear, It’s too early, or I am not sure now is the right time, or I don’t want to bug the Buyer/Customer/Etc.

Have you ever taken the time to think about “Follow-Up” in selling?

Some sales people follow-up too often and disturb/disrupt the potential customer.  It is estimated that you need 7 contacts with potential clients/customers before a transaction happens.

I am self-taught in selling and when I found a really good system I latched on to it.  I have been using the Sandler Selling system for over fifteen years. (I would be happy to provide my contacts to anyone interested.)

A great technique that I learned and use is the Sandler Technique of using an Up-Front Contract with potential customers.

Simply ask the prospect/Client for the next time contact would be appropriate.  Set an exact date and time if possible or get at least a time frame for contact — Then do what was agreed upon!

Too many times I have had sales people working for me or trying to sell to me stop — after the very first call.

Never get caught in this trap —

It’s too soon to call — Now it’s too late the order was let to someone else.

Make 2019 your best year yet!

Daily sales behaviors?

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Daily behaviors completed and measured get results. 

I utilize and require sales people working with me to use a tracking system consisting of 7,500 points per year. I know that if a sales person does the behaviors consistent with Prospecting, Telephone, Email, and Face-to-Face customer contact at a rate of about 33 points on average for 230 working days per year, can bring in $3,000,000+ in sales bookings for the company. It is a proven process. It works.

Many sales people won't do daily behaviors. Doing and tracking is hard. 

A lot of sales people get little or no training in selling behaviors. I’ve met, hired and fired sales people who are afraid of the accountability a system creates. 

Couple a good behavioral system with consistent on-going training and sales happen. 

The system can actually be set up for the entire year. Think about that. Set up your sales schedule for the next twelve months, do the daily behaviors and watch your income go to where you want it to go and no excuses.

POWERFUL STUFF!

Contact me for more point system information. I'll also direct you to some good sales training to go with it.

Make 2019 your best year yet!

Do you the persistence and determination to be in sales?

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I found the following writeup from a speech made by Calvin Coolidge our 30th President of the United States. Take time and think about this as applied to sales:

PERSISTENCE, DETERMINATION: KEY TO SUCCESS. “Nothing in the world, can take the place of PERSISTENCE and DETERMINATION: Talent will not; nothing is more common, than unsuccessful people with talent. Genius will not; un rewarded genius is almost a proverb.

“Nothing in the world, can take the place of PERSISTENCE and DETERMINATION:

Talent will not; nothing is more common, than unsuccessful people with talent.

Genius will not; un rewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts. PERSISTENCE and DETERMINATION alone, are almost omnipotent. Now I'm not saying you should not get an education, but you can have an education, and be weak inside, and never experience the opportunity that education could have provided for you, because you just didn't have the persistence and determination to make it happen.”

—–Attributed to Calvin Coolidge 30th President of the USA.

Want help in sales? Let's talk!

Make 2020 and 2021 your best years yet!

According to Jim Rohn, philosopher, Life is a collection of …..!

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Life is a collection of experiences, people met, and books read – according to – Jim Rohn. Have you heard of and followed a great life and business philosopher – Jim Rohn? 

I have read his books, articles, listened to tapes and attended his seminars. 

One article captured my attention and prompted a change in my behavior many years ago.  Jim Rohn talked about the habit of keeping a daily journal.  However, he didn’t portray it a standard sit down once a day and write in your journal. He described his previous habit of writing things down continuously all day long, so he wouldn’t forget the thought of the moment. He wrote on scraps of paper, napkins, post notes anything he could find. Then he had a drawer or desk top of papers he couldn't or didn't get organized.

We all want to remember and save ideas of the moment. Get a great idea in your head and decide to write it down later. Many of us either forget all together or don’t feel it important later on, or like Jim Rohn we have a great collection of paper scraps with notes.  That was me.

Jim Rohn thought it best to journal, in a sense, all day long. I didn’t ever see an explanation or example of his journal style, but I did see another person that kept a notebook at his side all the time to just jot down notes of the moment.

Many years ago, I decided this was something worthwhile and started carrying a spiral notebook with a daily date for the two open pages and began writing whatever thoughts I had that seemed important to keep. Some days hardly anything some days filled both pages. 

My books are messy and not organized. I do manage to get on paper thoughts that I don’t want to lose. Then periodically I review the books to see if there is still something I want to pursue.

I sometimes listen to people who want to start journaling but don’t really know how. 

Let me say that because of Jim Rohn I now have books of my life experiences and I attest to – Life according to Jim Rohn is the sum of experiences you have, people you meet, and books you read.

Start keeping a running daily book of life and you will be astonished at how you and your life can be changed and influenced.

Make 2019 your best year yet!